The Iconfactory is a small software an graphic design company that specializes in creating icons and software for creating and using icons. The company was founded in April 1996 by Corey Marion, Talos Tsui, and Gedeon Maheux. Lead Engineer Craig Hockenberry joined the company in 1997 and Artist Dave Brasgalla joined in January 1999. The company incorporated in January 2000. The Iconfactory gained popularity through the creation of packages of free icons for download, but quickly grew to become one of the leading studios in commercial icon design. The Iconfactory also publishes software for creating, organizing and using icons as well as general GUI applications.