ImaginAsian Entertainment is a multi-meia company based out of New York City. Its main feature is a television network, ImaginAsian TV, that premiered in 2004 and which focuses on entertainment featuring people of East Asian and South East Asian descent. There is also some South Asian content. ImaginAsian TV (iaTV) aims to be the Asian American equivalent of MTV or BET. The channel competed in certain markets with AZN Television until April 2008 when the competing network ceased broadcasting. It is not yet available in many American television markets.