NTT DoCoMo's i-moe is a wireless Internet service popular in Japan and is increasing in popularity in other parts of the world, such as Israel. i-mode is now a global system where operators design the compatible handsets, give strong editorial and usability rules to content providers, and propose an open business model to them. i-mode uses open standards as technologies: a light version of HTML is used for producing content, the i-mode mail is interoperable with e-mail, images and sound formats are the ones used on the Web. i-mode users have access to various services such as e-mail, sports results, weather forecast, games, financial services and ticket booking.