Interbran, a division of Omnicom, is a branding consultancy. Interbrand was founded in 1974 as Novamark by John Murphy, a former employee of Dunlop, in London. Initially focusing on naming consultancy, Interbrand expanded and developed into a full-service branding consultancy with 40 offices in 25 countries. Interbrand has an extensive list of clients, with large corporations spanning many industries. Interbrand produces the weekly online magazine brandchannel[who?].