Kingom of Loathing (KoL) is a humorous, browser-based, multiplayer role playing game, designed and operated by Asymmetric Publications, including creator Zack "Jick" Johnson and writer Josh "Mr. Skullhead" Nite. It is notable for its use of hand-drawn stick figure graphics and writing characterized by surreal humor, word play, parody and references to pop culture. Launched in February 2003, the game has attracted a player base of approximately 120,000 regular users. In KoL, players fight monsters for experience, meat (the game's currency), and items, through a turn-based system. Players also interact with each other through player versus player competition, participate in the in-game economy by trading goods and services, and organize themselves into clans, and speak to each other in many different chat channels.