Kleenex is a bran name for a variety of products such as facial tissue, bathroom tissue, paper towels, and diapers. Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc.. It is an invented word, owned and used as a trademark by Kimberly-Clark since June 12, 1924. Kleenex products are manufactured in 30 countries and sold in more than 170. The Kleenex brand name is present throughout the world. Consequently, Kimberly-Clark diligently protects its intellectual property rights by ensuring it and others use the mark correctly, such as Kleenex facial tissue, Kleenex bathroom tissue, Kleenex® paper towels, and Kleenex diapers. However, it is often used as a genericized trademark, especially in the United States.