"Klonike" is a brand name for a dessert generally consisting of a vanilla ice cream square coated with a thin layer of chocolate. They are generally wrapped with a silver-colored wrapper, upon which the mascot for the brand, a polar bear, appears. In the UK, the generic name for this type of dessert is choc ice. Unlike many similar frozen treats, such as Eskimo Pies, the Klondike bar does not have a stick, a point often touted in advertising.