Konami Corporation (コナミ株式会社, Konami Kabushiki-gaisha) (TYO: 9766 NYSE: KNM SGX: K20) is a leading developer and publisher of numerous popular and strong-selling toys, trading cards, anime, tokusatsu, slot machines, arcade cabinets and video games. The company was founded in 1969 as a jukebox rental and repair business in Osaka, Japan, by Kagemasa Kōzuki, the still-current chairman and chief executive officer. The name "Konami" is a conjunction of the names Kagemasa Kōzuki, Yoshinobu Nakama, Hiro Matsuda, and Shokichi Ishihara, who were partners acquired by Kozuki and the original founders of Konami Industry Co., Ltd in 1973. Konami also can mean "small wave(s)" in the Japanese language. Konami is represented by the goroawase number "573". "Five" in Japanese is go, changed to the voiceless form ko; "7" in Japanese is nana shortened to na; "3" in Japanese is mittsu, shortened to mi; "573" = ko-na-mi. This number appears in many Konami telephone numbers and as a high score in Konami games like Dance Dance Revolution as an example; The heavy chart of the song MAX300 (DDRMAX) has a 573 total combo (counting double steps as two combos), as well as "The legend of MAX" by ZZ which has a total combo of 573. In some other games like Castlevania: Dawn of Sorrow, the number is occasionally used as minor self-reference to the company.