Kwik Trip/Kwik Star is a chain of convenience stores founed in 1965 with locations throughout Wisconsin and southeast Minnesota under the name Kwik Trip, and in northeast Iowa under the name Kwik Star (to avoid confusion with QuikTrip). The company also operates stores under the name Hearty Platter and Tobacco Outlet Plus. Kwik Trip, Inc. is a privately held company headquartered in La Crosse, Wisconsin, and has more than 350 locations under its various names.