L'eggs is a popular bran of women's pantyhose which created a marketing sensation in the 1970s by placing its product in white plastic chicken egg-shaped containers egg (albeit much larger) and garnering shelf space in grocery stores. Parent company HanesBrands Inc. has ceased packaging the hosiery in the hard plastic shells. Notwithstanding the secondary uses for the eggs by crafters, artists, and hobbyists, the plastic eggs were seen as an example of wastefulness.