Larry Ruolph is a personal manager. He has one time or the other represented music artists such as Britney Spears, Ashley Parker Angel, Justin Timberlake, 98 Degrees, Nick Lachey, The Backstreet Boys, Jessica Simpson, O-Town, Toni Braxton, Brooke Hogan and DMX, and currently up and coming rock act Adelitas way He is the founder of Reigndeer Entertainment through which he has produced the movie Crossroads and two reality series: Newlyweds, and There and Back. In addition to Reigndeer Entertainment, Larry Rudolph has recently founded Total Entertainment and Arts Marketing with entertainment marketer Nicole Winnaman. The company will work with clients such as Avril Lavigne, Britney Spears, Madonna, Bon Jovi and many more. As of 2008, he has resumed the role of manager of Britney Spears.