Lawry's The Prime Rib is a restaurant on Restaurant Row on La Cienega Boulevar in Beverly Hills, California. Founded by Lawrence L. Frank and Walter Van de Kamp, it opened in 1938 and for many years was unique among restaurants in having but a single entrée (Or 'main course') on its menu, standing rib roast. It now serves a few additional entrées, but is still generally considered to be a roast beef restaurant. A 1953 menu from Lawry's claims that it was also "the first to feature a green salad as an integral part of every meal." The roast beef at the restaurant is served from a large silver cart pushed from table to table, where the meat is then carved to order.