Lifetouch, originally name National School Studios, is a photography company founded in 1936 by Bruce Reinecker and Eldon Rothgeb. Lifetouch has its corporate headquarters in Eden Prairie, Minnesota, with production plants in Chesapeake, Virginia; Chico, California; Ohio; Muncie, Indiana; Winnipeg, Manitoba; Reno, Nevada; Tulsa, Oklahoma; and Chattanooga, Tennessee. In 1978, 100 percent of the company's ownership was transferred to its employees, and it now promotes itself as the largest employee-owned company in the photography industry. Lifetouch specializes in school portraits and is also linked with JCPenney and Target to produce portraits. The newest addition to the Portrait Studio Division of the company is the Premier brand Flash! Digital Portraits.