lululemon athletica inc. (TSX: LLL, NYSE: LULU) (pronounce /ˌluːluːˈlɛmən/, with the last two syllables pronounced like "lemon") — self-described as a yoga-inspired athletic apparel company — produces a clothing line and runs international clothing-stores from its company base in Vancouver, British Columbia, Canada. In addition to yoga-wear, lululemon athletica offers clothing for running, cycling, hiking, rock climbing, and other sports. The company also offers yoga-oriented props and accessories, such as mats, straps, and blocks. Customers also wear most lululemon garments as casual and fashion-wear outside of an athletic context. The lululemon "yogo" or logo represents a stylized letter "A" (rather than the Greek letter omega: Ω which it also resembles).