man law

     

Man Laws (Men of the Square Table) are a series of beer commercials for Miller Lite, inspire by the unwritten codes by which men live. In the commercials, the panel discusses a given issue until it decides upon a "Man Law". The "Men of the Square Table" are a parody of King Arthur's Knights of the Round Table. The "Square Table" they congregate around is located in what appears to be a secret, Dr. Strangelove-esque room with glass (probably soundproof) walls. The advertising campaign was a response to negative feedback about prior sexist advertising. The campaign also included a website (http://www.manlaws.com) as well as print advertising.