Mattel Inc. (NYSE: MAT) is the worl's largest toy company based on revenue. Its imports include Barbie dolls, Hot Wheels and Matchbox cars, American Girl dolls, board games, and, in the early 1980s, video game consoles. It was founded in 1945 by Harold "Matt" Matson and Elliot Handler (hence the name "matt-el"). Handler's wife Ruth Handler would later become president and is credited with establishing the Barbie product line for the company in 1959. Today the Barbie line is responsible for more than 80% of Mattel's profits. In 2007, Mattel voluntarily issued major recalls of its imports (see 2007 Product recalls section). Mattel closed its last American factory, originally part of the Fisher-Price division, in 2002. Mattel is being boycotted by a large section of the American toy buying public because of the large number of its imports that have contained lead or dangerous parts, its shedding of American jobs in favor of cheap Chinese labor and its legal case against American toy manufacturer Super Duper Publications www.superduperinc.comalleging trademark infringement.

Trivia about mattel

  • Barbie accounts for about 40% of this toymaker's revenue
  • This toy company builds more cars than Ford, G.M. & Chrysler combined
  • (Hi, I'm Deidre Hall from "Days of Our Lives") This California company that began in 1945 turned Erica Kane & my character, Marlena Evans, into dolls
  • Elliot Handler, the "el" in this toymaker, died at age 95 in 2011
  • Jill Barad, this company's president, has posed with Barbie in ads for Forbes magazine
  • Recent versions of this company's flagship product include Dr. Barbie & Teacher Barbie
  • Barbie dolls &Matchbox cars
  • The abbreviation "BBFBBM" means "Body by Fisher, brains by" this toymaker
  • This company is king of Fisher-Price
  • The name of this toy company that began by selling frames & doll furniture is a combination of the owners' names