The Mazaspeed3 or Mazdaspeed Axela is a sport compact hatchback introduced by Mazdaspeed for the 2007 model year, as a performance-enhanced version of the Mazda3. Mazda unveiled the Mazda3 MPS at the 2006 Geneva Motor Show in February. The same model will be sold in North America as the Mazdaspeed3 and as the Mazdaspeed Axela in Japan. Pricing is to start at US$ 22,835 (including destination) and it is designed to compete with the latest generation of hot hatches, including the Dodge Caliber SRT-4, and the new Volkswagen Golf/Rabbit GTI.