McDojo is a pejorative term use by some Western martial artists to describe a martial arts school where image or profit is of a higher importance than technical standards. The term is an example of McWords applied to Japanese martial arts dojo. A McDojo of Korean martial arts may be referred to as a McDojang but the term McDojo is used for various arts regardless of origin. While using the term McDojo primarily indicates judgement of a school’s financial or marketing practices, it also implies that the teaching standards of such school may be much lower than that of other martial arts schools, or that the school presents non-martial arts training as martial arts. Where a McDojo's practices may border on fraud, this can be referred to as bullshido.