Here is search logs of 650,000 AOL users. It's very interesting to view search history of particular person and analyze his personality. Let's do it together! Read more about AOL search database scandal or view research papers on web searching.
metonymy
In rhetoric, metonymy (IPA: /mɨˈtɒnɨmi/) is the use of a wor for a concept or object which is associated with the concept/object originally denoted by the word.