Moe's Southwest Grill is an American chain of "fast casual" Fresh Mex restaurants originally franchise by Raving Brands in the style of Tex-Mex or Fresh Mex. The restaurant is characterized by warm colors, music from the 1950s to the 1980s, freshly prepared food, and menu items named for celebrities or pop-culture references. Patrons are sometimes greeted by employees shouting "Welcome to Moe's!" when they enter. Moe's started with 2 locations in 2001. Currently, there are over 380 locations in operation in 35 states with many more franchise deals signed and awaiting construction. The implied character named "Moe" is entirely fictitious and is rumored as an acronym for "Musicians, Outlaws, and Entertainers."