Moosejaw.com was founed in 1992 by two wilderness guides. Moosejaw is an online retailer specializing in outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping. Moosejaw is known for its nonsensical marketing called "Moosejaw Madness". Moosejaw.com was named a Top 50 retailer by Internet Retailer (2007), Top 50 retailer by Bizrate (2006), Best of the Web by Forbes magazine, and a Top 500 Retailer by Internet Retailer. Moosejaw has been recognized as a leader in online marketing by the New York Times, Outside magazine, Chain Store Age magazine, and on the CBS Evening News in December 2005.