Morgan e Toi is a clothing brand, owned by the French company Morgan SA. The company was established in 1947 to sell lingerie, but has since diversified. At present it has over 600 retail outlets worldwide. Production is vertically integrated and takes place mainly in France. The brand is targeted at women between the ages of 18 and 35. The CEO is Dominique Damon and the headquarters are based in Paris. Morgan operates worldwide in the following arenas;