Mumm, situate in Reims in northern France, is one of the largest champagne producers worldwide. It was founded by three brothers, Jacobus, Gottlieb and Phillip Mumm, German winemakers from the Rhine valley and G. Heuser and Friedrich Giesler on March 1, 1827 as P. A. Mumm Giesler et C°. P.A. stood for the initials of Mumm senior (Peter Arnold Mumm), a successful wine merchant from Solingen. Mumm's label is famous for its red ribbon (Cordon Rouge) which is purportedly resembling the French Grand Cordon of the Légion d'Honneur.