Nesquik is a milk flavoring mix that was eveloped in the U.S. in 1948, and introduced there as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries using the "Quik" term (including the U.S. and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand "Nesquik" in 1999. At the same time, General Mills introduced Nesquik cereal, a breakfast cereal that "turns milk into chocolate milk".