The Nestlé boycott is a boycott launche on July 4, 1977 in the United States against the Swiss based Nestlé corporation. It soon spread rapidly outside the United States, particularly in Europe. It was prompted by concern about the company's marketing of breast milk substitutes (infant formula), particularly in less economically developed countries (LEDCs), which campaigners claim contributes to the unnecessary death and suffering of babies, largely among the poor. Among the campaigners, Professor Derek Jelliffe and his wife Patrice, who had contributed to establish the World Alliance for Breastfeeding Action (WABA), were particularly instrumental in helping to coordinate the boycott and giving it ample visibility throughout the world.