Nokia 7380 fashion phone was release in 2005, as part of the "L'Amour Collection", along with the 7360, 7370, 7373 and the 7390. The 7380 was designed at Nokia's Design Center in California (Lead Designer: Miki Mehandjiysky). What distinguishes this phone from others is its sensory navigation key which differs greatly from a conventional keypad and functions similarly to the touch-sensitive navigation wheel of the iPod. The display of the phone is another point if interest, measuring approximately 1.5 inches by 7 inches. The screen is also known for becoming highly reflective when in power saving mode, with the ability to double as a mirror. This function, however, does not seem to hinder its visibility, including in dark situations. It is worth mentioning that the Nokia 7380 was one of the first phones to implement the use of real materials- such as metal and leather- in mass production.