Here is search logs of 650,000 AOL users. It's very interesting to view search history of particular person and analyze his personality. Let's do it together! Read more about AOL search database scandal or view research papers on web searching.
persona
A persona, in the wor's everyday usage, is a social role or a character played by an actor. The word derives from the Latin for "mask" or "character", derived from the Etruscan word "phersu", with the same meaning.