Picasa is a software application for organizing an editing digital photos, originally created by Idealab and now owned by Google. "Picasa" is a blend of the name of Spanish painter Pablo Picasso, the phrase mi casa for "my house," and "pic" for pictures (personalized art). The icon and logo is a stylized house formed by the aperture blades of a photographic lens. In July 2004, Google acquired Picasa and began offering Picasa for free download. At the time of the acquisition, the company's management team consisted of Lars Perkins as CEO, Mike Herf as CTO, and Dan Engel as VP Market Development.