Plextor (プレクスター, Purekusutā) is a brand best known for its optical disc recorders. The brand name is used for all products manufactured by the Electronic Equipment Division and Printing Equipment Division of Shinano Kenshi. The brand was formerly known as TEXEL by which name it introduced the first CD-ROM optical disk drive in 1989. The brand is used for CD and DVD burners, CD/DVD media, network hard disks, portable hard disks, digital video recorder, floppy disk drives, and USB flash memory products.