In Greek mythology, Ploutos ("wealth" Πλοῦτος), usually Romanize as Plutus, was equally a son of the pre-Hellenic Cretan Demeter— and the demigod Iasion, with whom she lay in a thrice-ploughed field— and, in the mythic context of Eleusinian Demeter, also the divine child, the issue of the ravisher, the child and boy-double of the "wealthy" Hades (Plouton). Plutus was the personification of wealth.