Powerae is a sports drink manufactured by The Coca-Cola Company and currently number two in the sports drink market worldwide. It was first introduced in 1988, starting in soda fountains. By 1992 the beverage was launched nationally in the United States. Powerade's primary competitor is Gatorade. As of July 2007, Powerade has grown to take 13.4 percent of the United States market in its category Gatorade remains the market leader with about 84.2 percent market share.