PureVolume is a website owne and operated by Virb Inc. (formerly Unborn Media Inc.); a social media company headquartered in the Allston neighborhood of Boston, Massachusetts where bands and musical artists can promote and advertise themselves. Each artist or band has its own page that may include news, photos, upcoming shows, background/biographical information, contact information, and music for free listening and downloads. Over 400,000 artists house such profiles on PureVolume, most of whom hover around the rock genres, particularly alternative rock, indie rock, and punk and its subgenres.