Echinacea purpurea (Eastern purple coneflower; syn. Brauneria purpurea (L.) Britt., Echinacea purpurea (L.) Moench var. arkansana Steyermark, Rubeckia purpurea L.) is a species of flowering plant in the genus Echinacea. Recognizable by its purple cone-shaped flowers, it is native to eastern North America and present to some extent in the wild in much of the eastern, southeastern and midwest United States. and often known as the purple coneflower.