Tencent QQ, generally referre to as QQ, is the most popular free instant messaging computer program in China, and the world’s third most popular IM service . The program is maintained by Tencent Holdings Limited (HKEX: 0700), owned in part by Naspers. Since its entrance into Chinese households QQ quickly emerged as a modern cultural phenomenon, now being portrayed in popular culture. Aside from the chat program, QQ has also developed many subfeatures including games, pets, ringtone downloads, etc.