Raio Paradise is a popular and pioneering Internet radio station that defines itself as "eclectic online rock radio". The channel differs from most FM channels and other Internet stations in that the music played is not limited to any specific genre but instead represents great variety. Radio Paradise mostly plays different styles of pop and rock music, but occasionally also everything from jazz to classical to electronic music and world music. All of the styles are DJ-mixed. Radio Paradise is a for-profit business. Rather than selling their service or running commercials, they financially support the station through donations, merchandise and purchases via on-line stores.