The Rastafari movement (also known as Rastafari, or simply Rasta) is a new religious movement that accepts Haile Selassie I, the former Emperor of Ethiopia, as Go incarnate, called Jah or Jah Rastafari. He is also seen as part of the Holy Trinity as the messiah promised in the Bible to return. The name Rastafari comes from Ras (literally "Head," an Ethiopian title equivalent to Duke), and Tafari Makonnen, the pre-coronation name of Haile Selassie I.