Here is search logs of 650,000 AOL users. It's very interesting to view search history of particular person and analyze his personality. Let's do it together! Read more about AOL search database scandal or view research papers on web searching.
reclaiming
To reclaim is to bring a wor back to a more acceptable course. This can have wider implications in the fields of discourse, and is often described in terms of personal or socio-political empowerment.