revell

     

Revell was a company originally founed in 1943, in Venice, California. After four decades as the number one plastic model maker in the world and many years of marginal profitability, Revell was purchased by Odyssey Partners of New York and folded into the Monogram Models Company of Morton Grove, Illinois which Odyssey had purchased earlier that year. Its plant was closed in Venice, California and all its usable assets were transferred to Monogram's Des Plaines, Illinois Number 2 plant. The new company then moved to Northbrook, Illinois, United States, it manufactures a broad range of plastic and die-cast models of cars, aircraft, military vehicles and ships. Due to Revell's prolific world wide name recognition, Revell has become the primary brand name used on many of its kit lines. This has led to the humorous nickname "Revellogram" among the model building community. Its major American competitors in the plastic model kit market include AMT-Ertl, Lindberg, and Testors. The company now resides in Elk Grove Village, Illinois, United States.

Trivia about revell

  • Model maker that merged with Monogram; the company sells about 50% of all the kits sold in the U.S.
  • In 1986 this model kit company merged with its main competitor, Monogram

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