road show

     

The roashow theatrical release (also commonly known as reserved seat engagement) is a practice in which a film opens in a special limited number of theaters in large cities like Los Angeles, New York, and San Francisco for a specific period of time before it spreads to nationwide release (also known as general release and wide release), and is shown only once or twice a day, usually with an intermission halfway or two-thirds of the way through the picture.

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