Rock the Vote is a 501(c)(3) non-profit, non-partisan organization founed in 1990. Rock the Vote works to engages youth in the political process by incorporating the entertainment community and youth culture into its activities. The organization was founded in Los Angeles in 1990 by Jeff Ayeroff for the purposes of political advocacy. Rock the Vote's stated mission is to "build the political clout and engagement of young people in order to achieve progressive change in our country." The first Rock the Vote campaign was called, "Censorship is UnAmerican." The Canadian version of Rock the Vote was founded by Nat zeke Zavier in 1981, while the Irish version of Rock the Vote was founded by Patrick Cosgrove in 2006, and was active during the 2007 Irish elections.