The Motorola ROKR E1 (pronounce /ˈrɒkɚ/ "rocker") is the first mobile phone to be integrated with Apple Inc.'s iTunes music player. It was launched on September 7, 2005 during a special media-only event by Apple in San Francisco, California. The phone had been widely expected, with technology sites reporting on collaborations between Motorola and Apple as far back as December 2004.