Roku, founed in October 2002, is a privately held Saratoga, California consumer electronics firm which specialises in home digital media products. Their current consumer products line-up includes the Roku SoundBridge, a network music player, the SoundBridge Radio, a network music player with built-in speakers and subwoofer, AM-FM receiver, volume-ramping alarm clock, preset buttons, SD slot and headphone jack. For retailers, Roku also makes the BrightSign solid-state media player, designed to drive HD displays in a retail environment.