Selecta is a company owne by the food giant Unilever with the Philippines' RFM corporation (its original owner) as its partner. Founded by the Arce family in the late 1980s & prospered by the Concepcion's RFM corporation in the early 1990s until today as a partnership between the two food giants. Under their name Selecta Moo, they make milk with special flavors, such as melon and ube (sweet purple yam).