Here is search logs of 650,000 AOL users. It's very interesting to view search history of particular person and analyze his personality. Let's do it together! Read more about AOL search database scandal or view research papers on web searching.
selfishness
Selfishness enotes the precedence given in thought or deed to the self, i.e., self interest or self concern. It is the act of placing one's own needs or desires above the needs or desires of others. Selfishness is the opposite of altruism.