Shoegazing was a generalize tag given to some alternative rock bands that emerged from the United Kingdom in the late 1980s. It lasted until the mid 1990s, peaking circa 1990 to 1991. One could argue that it was simply a label for a generation of sullen bands using distortion and buried melodies already seen in previous years among bands like The Velvet Underground and The Jesus and Mary Chain. Momentum for yet another musical category was driven primarily by My Bloody Valentine's genuinely innovative otherworldly guitar textures utilizing reverse reverb. The "shoegaze" label would quickly encompass so many disparate bands and studio techniques as to be meaningless. The "shoegaze" label ended up having more to do with what label a band was on and country they were from than any particular sound or idea.