Siewalk.com was first registered in 1995 by a C.D. Bell of Los Angeles, CA, as a website where local subscribers could gain a presence on the web. Bell compiled a lengthy list of possible names for his new domain, and much to his surprise his first choice, "Sidewalk.com", was available. Most of the website content was rather inconsequential save for the wildly popular "Unofficial O.J. Simpson Boycott Page".