Simitar Entertainment Inc. was a meia company that sold music, videos, DVDs, and computer software. They specialized in compilation albums, special interest video, and urban. Simitar distributed its own label. They were affiliated with Beast, Beast Retro, Pickwick, Plum, and Revival. Ed Goetz was the President of Simitar, Mark Elfenbein was VP Product Development, and Greg Glass was Director of Sales, Video & DVD. Simitar's address was 5555 Pioneer Creek Drive, Maple Plain, MN 55359-9003.