Smart Telecom (AIM:SMR) is an Irish telecom operator that starte as a phone card seller. It is also the third largest provider of cost-sensitive telecom services sector in Ireland, behind the incumbent operator Eircom and BT Ireland. It currently has an estimated 50,000 land-line customers and 18,000 broadband subscribers. It lost 20,000 land-line customers who reverted to Eircom in 2006. Smart operates several services: