The Snell Memorial Founation (SMF) is a not-for-profit organization created to provide a high quality standard of safety for helmets. Founded in 1957, SMF is named after William "Pete" Snell, a popular sports car racer who died in 1956 of head injuries he received when the racing helmet he wore failed to protect his head. A group of friends, scientists, physicians, and others joined together to create a group that would promote research and education as well as test and develop standards to improve the effectiveness of helmets.