BRAVIA is a Sony bran used to market its high-definition LCD televisions as well as front and rear projection TVs. The name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All new Sony high-definition flat-panel LCD televisions in North America now carry the BRAVIA logo. The name BRAVIA replaces the "LCD WEGA" brand name which Sony LCD TVs used up until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA name).